Introduction

The LoftyWorks platform can be used to send out many different emails ranging from property alerts, drip campaigns, etc. This being the case, it's likely that some contacts who receive the emails might want to unsubscribe to avoid receiving them. This article explains how that looks in LoftyWorks.

*IMPORTANT: Just because a contact unsubscribes does not mean they have their email address marked as DNC (Do Not Contact). This has to be done manually. 

Summary

• How a Contact Unsubscribes
• Subscription Status in LoftyWorks
• Unsubscribing/Resubscribing on Behalf of Contacts

How a Contact Unsubscribes

Any email sent from the @loftyworks.me email address will have the option to unsubscribe at the very bottom of the email. 

This is what it looks like in a property alert email:

Here is what it looks like in a drip campaign email: 

When the contact actually clicks on the link to "unsubscribe", they will see the following options:

After clicking the Unsubscribe button, they will see a confirmation with the option to resubscribe as seen here:

Subscribing again will let them make a final decision:

Subscription Status in LoftyWorks

When a contact unsubscribes from a specific type of email that is being sent to them, a log will be left in their contact profile for each type. When filtering on a contact profile, you can find these under the "System Log" category:

Property Alerts:

Smart Plans, Mass Emails:

Also, it is useful to note that you can filter by the different subscription statuses directly from the Contacts page as seen here:

Unsubscribing/Resubscribing on Behalf of Contacts

If you want to unsubscribe or resubscribe on behalf of contacts, you can go to their contact profile, click on "Automations", and then click the cog wheel in the top-right of the section. You can then turn the options on/off.

Questions?

If you have any questions about this topic or anything else, please get in touch with our Support Team. You can email us at <Support@LoftyWorks.com> or call us on +44 330 321 3500.