Introduction
The Social Studio module allows you to promote properties and engage with your audience across supported social media platforms. It brings together property-driven posts, listing feeds and performance insights in one place, helping you stay visible without manual effort.
In UK, social studio is designed to be simple, free to use, and closely aligned with your property data in LoftyWorks. You can find Social Studio under the Marketing menu. When you click it, it defaults to the Posts view.
Summary
Supported Platforms
In the UK, Social Studio currently supports:
X (formerly Twitter)
YouTube
Other platforms may appear but are disabled. Hovering over them will show a message indicating that connection will be available soon.
Posts
The Posts section shows all social posts created from LoftyWorks, including property-based posts.
For each post, you can see:
Impressions
Clicks
Contacts captured
You can search posts to quickly find specific content.
Listings Feed
The Listings Feed helps you turn properties into social posts automatically or manually.
Property Categories
On the left, properties are grouped into:
My Properties – properties where you are the primary or secondary negotiator
Company Properties – visible only to company owners or admins
Withdrawn properties are excluded.
Properties are sorted by most recently updated first, and each one is clearly marked as For Sale or To Let.
Auto-Post Options
You can enable automatic posting when a property goes live:
Enable Auto-Post for My Properties
Enable Auto-Post for Company Properties (admins/owners only)
When enabled, a new social post is automatically published to connected channels when a property reaches a market-ready status.
Searching and Filtering Properties
You can search for properties here by:
City/Town
Postcode
County
Filters allow you to refine by:
Listing type (For Sale / To Let)
Property status
Bedrooms and bathrooms
Sale price or Rent Amount (PCM)
All filters work together to narrow results accurately.
Default Captions
Social includes built-in default captions for both For Sale and To Let properties.
These captions automatically insert property details such as address, price, bedrooms and a short landing-page link.
Captions vary based on property status (e.g. Instructed, Available, Price Reduced, Under Offer, Sold, Let Agreed, Let), ensuring posts always reflect the current situation accurately.
Creating a Post
When creating a post, you can:
Insert a property from My Properties or Company Properties
Filter by listing type and property status
Use automatic captions based on property status
Enable auto-posting for future status changes
Selected properties link to the property landing page using a short URL.
Post Detail Page
Each post has a detail page showing:
Property address
For Sale / To Let label
Price (sale price or rent amount per calendar month)
Primary negotiator
Engagement metrics such as impressions and clicks
Questions?
If you have any questions about this topic or anything else, please get in touch with our Support Team. You can email us at <Support@LoftyWorks.com> or call us on +44 330 321 3500.
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